Choosing Flow: A Game-Changer

Hurricane Marsh is a family-owned lifestyle apparel brand specializing in high-quality outdoor apparel. Their collection includes performance gear, lifestyle tees, heavyweight hoodies, men’s shorts, hats, button-ups, polos, and more. As they’ve expanded, they’ve needed a reliable, user-friendly Shopify theme to support their business’s growth.

After testing multiple Shopify themes, Hurricane Marsh discovered Flow, our Premium Shopify theme and was immediately drawn to its unique sections, customization capabilities, and interactive features. Their decision to go with Flow was based on several key factors:

• Customizable Sections: Features like Shop the Look, Announcement Bar, and Featured Collection allowed them to create a visually engaging shopping experience.
• Ease of Use: Flow made it simple to update their website for seasonal promotions and new product launches without needing advanced technical skills.
• Scalability: As their business grows, Flow has evolved with them, keeping up with changing e-commerce trends and offering new features to enhance their store.

Seamless Setup and Support

Installing and setting up Flow was a smooth process, thanks to the well-structured default theme and the support provided by the Eight Themes team. When they needed assistance, Eight’s support team provided prompt and thorough solutions, even helping with custom coding requests. Unlike other Shopify partners who offered vague instructions, Eight handled issues directly, allowing Hurricane Marsh to focus on running their business.

“The Eight support team has been one of the best customer support teams I have ever had the pleasure of working with.”

— Hurricane Marsh

This level of care left a lasting impression on their team, highlighting the difference that responsive, hands-on support can make for a growing brand: “The Eight support team has been one of the best customer support teams I have ever had the pleasure of working with.”

Customization and Branding Options

Flow’s diverse customization options allowed Hurricane Marsh to align their storefront with their brand identity seamlessly. Key features that stood out included:

• Featured Collection Grid & Slider: Helped showcase products prominently.
• Mega Menu: Improved site organization and navigation for an intuitive shopping experience.
• Logo List, Accordion FAQ, & Testimonials: Built credibility and trust with customers.
• Cross-Selling Elements: Enhanced the shopping experience by recommending related products.

Customer Experience Feedback

Customers frequently compliment the smooth navigation and well-organized layout of Hurricane Marsh’s website. Features like the Mega Menu, Announcement Bar, and product recommendations have contributed to a streamlined shopping experience.

The theme’s responsive design ensures an optimized experience for mobile shoppers, with interactive features tailored specifically for desktop and mobile views.

Performance and Sales Impact

Since implementing Flow, Hurricane Marsh has seen significant improvements in site speed, organization, and customer engagement. Notable benefits include:

• Faster Load Times: An update to Flow drastically improved site speed, enhancing the user experience.
• Higher Conversion Rates: The Product Card Features and Featured Collection sections have driven more sales by immediately engaging visitors.
• Increased Average Order Value: Built-in features like Recently Viewed Products and Shop the Look encourage customers to explore and purchase more items.

Scalability and Expansion

As their product catalog expanded, Flow adapted effortlessly. Hurricane Marsh even launched a separate B2B storefront using Flow, demonstrating its versatility across different business models. The theme’s Mega Menu and category organization features allowed them to scale smoothly without compromising usability.

A Reliable Long-Term Solution

After 4.5 years with Flow, Hurricane Marsh continues to rely on it as their business evolves. They attribute their sustained success to two key factors:

• Exceptional Customer Support: Eight Themes consistently delivers prompt and professional assistance.
• Continuous Theme Improvements: Flow regularly updates with new features and optimizations, ensuring their store stays competitive in an ever-changing e-commerce landscape.

Final Thoughts

For any Shopify merchant seeking a high-performing, customizable, and user-friendly theme, Hurricane Marsh highly recommends Flow. The investment has paid off in enhanced design flexibility, seamless updates, and superior customer support.

“The theme offers so much value.”

— Hurricane Marsh

“Flow has been able to evolve with changes in market trends over time. The theme offers so much value through its features, allowing businesses to create an engaging and interactive experience for customers.” 

With Flow, they’ve built a brand that stands out in the crowded outdoor apparel market, proving that the right Shopify theme can make all the difference.

To view some demos or to trial Flow for free, click here and if you’d like some more detailed information you can view our documentation site here.